Lead generation! We hear it everywhere. We need to generate leads to grow our business and our income, but we don’t have unlimited pockets of money to spend.
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It is critical to create a consistent business brand and personal brand online to position yourself as the thought leader in your area of expertise – whether it be a yoga or reiki practice or business finance. Positioning is necessary to create a stand out brand online that is both noticed and desired by your target market so they take action. But where do you start, what do you need to do and how do you create and maintain it.